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15 Ways To Find Your First Copywriting Clients : Beginners Bootcamp

Eleanor Goold
The Kreatív Conversations
11 min readSep 5, 2016

1. First things first — DON’T SKIP THIS

Let’s start with first things first…I think you will agree that before you build a house you have to have a firm foundation.

Many people new to copywriting, myself included at one point, instantly rush out looking for clients before they have sat down and really figured out exactly what they do, what they are good at, and how this can all actually come together to help a potential client.

Because that’s what it’s all about.

It’s simply not good enough to say you are a good writer. It’s pretty subjective anyway.

So before you read this article any further you need to work out exactly what you are offering and just as importantly who are you offering it to?

What do you do that is different than the rest, what can you offer that only you can, what magical little extra are you providing?

Digital Marketing pro Tara Tamiko doesn’t just offer copy, but digital and social media marketing consulting too. Sure, there are other people out there who offer similar services, but not as well as Tara does.

Her tagline is ‘I build, you grow’. It’s different and memorable.

We are all unique in what we do. Remember that; it will serve you well in the future.

This is such an important step…it goes before and beyond everything else you do.

2. Research Research Research

Guess what. Research is a BIG part of a copywriters job.

When you are writing for a client you need to research their target audience, you have to get into the mindset of that audience.

So here’s a thought; how about getting into the mindset of your target audience?

What are they looking for, what are their needs, what pain will you be eradicating?

You may have a niche or you may be a generalist, it doesn’t matter…either way identify exactly what it is you are offering and just as important, is there a market for it?.

Which leads me nicely on to…

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The Kreatív Conversations
The Kreatív Conversations

Published in The Kreatív Conversations

Interested in copywriting, marketing, and the art of persuasion? Explore the world of marketing and copywriting with Kreatív Conversations…where words really do come to life.

Eleanor Goold
Eleanor Goold

Written by Eleanor Goold

Copywriter. Coach. Convention breaker. Loves dogs, nature, and good wine. Find me here: https://shor.by/TheCopywriter

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