7 of The Greatest Masters of Persuasion (And What You Can Learn From Them)

Who are the top 7 all-time most influential people in the world of advertising, marketing and persuasion?

Last year at Kreativ Copywriting we asked ourselves this exact same question, and as a result, came up with our very own shortlist which we proceeded to share every week for nearly two months via our #MediaMastersMonday LinkedIn weekly posts.

They proved to be a big hit, and because not everyone is on LinkedIn, we decided to compile them in one easy to read ‘bumper’ article.

And here it is, our top 7 media masters, all together at last — in the order they first appeared.

1) Gustave Le Bon (aka The Grandfather of Public Relations)

Born in 1841, Gustave Le Bon was a prominent social scientist who specialised in group psychology.

He is probably best remembered for his extremely influential book called; The Crowd: A Study of the Popular Mind. In it, he developed radical new theories concerning what he pejoratively called ‘herd behaviour’ but we now more politely call ‘crowd psychology’.