Member-only story
10 Clever 404 Error Pages To Inspire You (And Keep Your Visitors Engaged)
You know the feeling…you’ve found a link to some great content you’d love to read or are looking for a particular page, maybe you even bookmarked it a while ago to read later?
You click on the link and BAM! Before you can say ‘broken link’ you find yourself landing on a ‘404 Not Found’ page.
It’s always such a let-down, isn’t it?
So imagine what it feels like for people who are searching for your content?
If you are not sure what a 404 error page is, it’s the one your visitors land on when either the original page no longer exists, isn’t in use or the link is broken.
More often than not visitors will click away and search for what they are looking for elsewhere.
But It doesn’t have to be that way.
In fact, when your visitors inadvertently land on a 404 page, it can be an ideal opportunity to show some creativity and flair to help ensure they stay on your website, and even convert them into loyal fans…right there and then.
It’s certainly possible, especially if you do it right.
404 pages can be a clever place to show off your brand, add a call-to-action or promote your content…or whatever you choose.
