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So, I did a thing…

And I’m pretty sure the old copywriting gods of yore will strike me down for it.

But wait.


I subscribed to a new AI copywriting tool brought to life by two clever chaps Chris Lu and Paul Yacoubian.


I never thought I’d say this — but is a tool that ANYONE involved in crafting copy on a regular basis should consider adding to their arsenal.

Now, don’t get me wrong, I don’t think these AI tools will replace…

We all know that outsourcing tasks you are not skilled at or simply haven’t got the time to perform properly just makes good business sense.

It’s the same when it comes to outsourcing your business copywriting.

Many businesses, freelancers and entrepreneurs successfully outsource their copy needs to skilled copywriters on a regular basis.

That’s nothing new.

However, what about larger firms who have in-house corporate communications and marketing departments? Surely they don’t need to outsource any of their corporate communications copy or customer-facing sales copy, or do they?

Maybe you are the lead decision-maker at one of them and, despite…

Are you looking to find a copywriter for your next project but don’t know the best place to look?

Or perhaps you are a copywriter looking for your next freelance copywriting job, ideal client or even a remote working role?

Why is it sometimes so hard to find what we want, yet we know both exist?

Trust me; I feel your pain!

Here at Kreativ Copywriting, we are often booked many months in advance (or are just unavailable to take on new copywriting clients or projects).

And sometimes, we’re simply not the right fit.

When this happens, I am usually…

I REALLY wanted a dictaphone.

I had this wonderful idea that I would interview interesting people I knew and then tell their story, and a dictaphone was a great way to record these interviews as well as my own ideas.

I didn’t really care too much about the price either.

I just wanted it like it was yesterday.

Luckily, there was a shop in town which catered for all things ‘business’; it had the usual range of laptop bags, office desks and chairs, and… a quality range of dictaphones.

By the time I got to the shop on my Saturday…

It was day one. I had been there less than two hours when I was asked to leave.

I felt an odd mix of shame, embarrassment, and frankly, sweet relief.

I was still in my twenties, so I knew I would bounce back.

Unfortunately, it was the ‘bouncing back’ that got me thrown out of the group in the first place.

Apparently, I was a danger not just to myself, but to others.

Most people would have got on the next flight home, but being asked to leave the beginner’s snowboarding class in Vail, Colorado because I was bringing everyone…

There is a saying in Japan that always makes me smile…and think.

You may have heard it too?

It goes like this:

Deru kui wa utareru

Which roughly translates as; ‘The nail that sticks up gets hammered down’.

So what does it mean?

Well, I think it infers that to get ahead in life you should keep your head down, avoid drawing attention to yourself, and generally agree with the prevailing views.

Well, you know what?

Keeping quiet and not rocking the boat might’ve been a good survival strategy in the past, but these days, especially working as a copywriter…

It was Buenos Aires, 2004.

The theatre was dark, humid and smoky, and the audience were anxious.

We’d all paid good money to be there.

But this guy, he was surely past it.

He was such a ‘grey man’ that I barely even noticed him shuffle onto the stage.

I was far too engrossed with the statuesque ‘milonguera’ in their alluring dancing attire.

Then it happened.




The old guy came alive. It was so quick how he transformed the stage and the perception of the audience.

He was a true alchemist of the dance floor.

A flick…

I’ve been missing my ex constantly…

but my aim is getting better. 😄🎯

Did you know there is a word for sayings with an unexpected or surprise twist?

The word in question is ‘paraprosdokian’, and it comes from the Greek words; para (beyond) and prosdokia (expectation).

As a bit of fun for this week’s #WordsmithWednesday, and to show a few more excellent examples of the subtle art of the surprise twist, here are 6 gems by Groucho Marx, whom it’s safe to say was an absolute master:

1️. “I’ve had a perfectly wonderful evening, but this wasn’t it.”

2️. “Behind…

I have a bit of a confession to make.

Recently, since our beloved little dog passed away, I have found myself with a new, somewhat unexpected pastime, something that strangely fulfils, albeit temporarily, my need to nurture.

Something that lessens my sadness, makes it a little more bearable, allows me to work through the loss better if you like.

My new fascination?


Or more precisely bird watching.

Okay, I know how it sounds, but it’s not on any grand ‘Bill Oddie’ scale.

I still can’t tell a shrike from a siskin.

But lately, I have been watching the multitude…

‘I wandered lonely as a cloud’ — William Wordsworth

He may have famously penned a poem about daffodils and waxed lyrical about wandering ‘lonely as a cloud’, but William Wordsworth was definitely not alone in one thing.

Something that made him stand out from the crowd.

Yep. His name was an aptronym.

An aptronym is a word that can be applied to someone’s name when it’s considered ‘humorously’ fitting for their particular occupation (which is not as uncommon as you might think).

Here are 10 other examples:

1. Sara Blizzard, British meteorologist and weather presenter

2. Usain Bolt, Jamaican world…

Eleanor Goold

Writer, Copywriter, Convention breaker. ;-) Loves dogs, swimming, good wine. Find me here:

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