What Bird Watching Can Teach You About Marketing

I have a bit of a confession to make.

Recently, since our beloved little dog passed away, I have found myself with a new, somewhat unexpected pastime, something that strangely fulfils, albeit temporarily, my need to nurture.

Something that lessens my sadness, makes it a little more bearable, allows me to work through the loss better if you like.

My new fascination?

Birds.

Or more precisely bird watching.

Okay, I know how it sounds, but it’s not on any grand ‘Bill Oddie’ scale.

I still can’t tell a shrike from a siskin.

But lately, I have been watching the multitude of birds in our garden, and what a revelation it’s been!

Now, I know not everyone is into birds but bear with me…because I have noticed something quite fascinating that perfectly relates to my marketing messages.

You see, as novices, my husband and I did not know the first thing about attracting birds to the garden.

Many of them came anyway, thanks to the fact that we don’t use pesticides and are blessed with some beautiful trees.

(Our garden does not come with any artificial bells and whistles. Shiny object syndrome is…